Video Marketing

The Power of the Visual. Within the B2B manufacturing industry

In a market where technical products are often perceived as monotonous or self-evident, visualization is the key to differentiation. Especially within the segment of building materials and EPDM solutions — products that, for many clients, designers, and decision-makers, fall outside their daily decision-making unit (DMU) — the difference lies in how you make visible what others overlook.

By translating projects, applications, and installation processes into compelling visuals, you not only bring technology to life but also create understanding and experience.
Visualization makes complexity tangible and reveals how ease of installation, performance, and sustainability come together within the building envelope. A powerful visual presentation, from a high-end render to an on-site video, transforms a product into a proven solution with architectural value.

Video and project marketing go far beyond presentation — they build commitment and credibility. They position the manufacturer as a knowledge-driven authority, turn abstract product attributes into concrete advantages, and accelerate decision-making among architects, contractors, and clients.

Because what people see, they understand — and what they understand, they trust.

As a Senior Marketing Manager, I’m convinced that visual content and video are not merely supportive tools, but strategic assets.
They reinforce mental availability, the moment a brand comes top-of-mind and they strengthen technical authority.

Across Europe, numerous flagship projects have become visual ambassadors of this principle: references that not only emphasize the quality of EPDM, but also inspire trust among new decision-makers in the purchasing process.

Visualizing our activities is therefore not an aesthetic choice, but a strategic one: it builds brand equity, enhances market accessibility, and strengthens differentiation in a highly competitive European market.

Video Marketing – Bringing Technology to Life

In the world of construction and industry, it’s not only about performance, but about making that performance visible. Video is a powerful medium to bring technical processes, sustainable concepts and client relationships to life. My role lies in translating complex production and construction processes into visual stories that strengthen brand authority and build trust.

For me, video is not a goal in itself, but a strategic communication tool within the B2B context: it enhances the brand’s mental availability, supports sales through tangible proof, and connects technology with human insight

1-Installing video

Clarity and simplicity take center stage. By showcasing the installation of EPDM roofing. Clean, safe, and efficient, without the use of open flame. Technology becomes tangible. Footage of preparation, adhesion, and finishing not only illustrates the process but also highlights the reliability and precision with which the work is carried out..

2- Project video’s – Sustainability in practice

Project videos demonstrate how design, material selection, and execution come together in future-proof solutions. Each project serves as living proof of circularity and sustainable value creation within the building envelope. By showing how theory becomes practice, these videos reinforce confidence in innovation, quality, and collaboration.

3- Leading architecture

In leading architectural projects, the material proves its true strength. Video captures the synergy between design freedom, technical performance and long-term protection.
The result: inspiring visuals that position both the product and the brand as a trusted partner within the modern building envelope.

4- Voice of the Customer

A brand’s credibility isn’t claimed, it’s demonstrated. By giving the customer a voice, an authentic and powerful message emerges. ‘Voice of the Customer’ videos bridge the gap between technical excellence and emotional brand experience, the essence of credible B2B communication.

5-Employee Branding – People build the brand

A strong brand is not built from the outside in, but from the inside out.
In Employee Branding videos, colleagues share their own stories: what drives them, what they are proud of and how their daily work contributes to the company’s quality and reliability.
These personal insights give the brand a human face and make its core values tangible: craftsmanship, safety, sustainability and innovation. Lived and embodied by the people behind the brand.

A brief note

Unfortunately, I am currently not in a position to display my completed projects on this website. However, if you are interested in viewing these videos or visual impressions, please feel free to get in touch with me.
I will gladly refer you to the locations where this material is publicly available.