Core Tasks and Responsibilities

Leadership

Up till 2012 responsible for a Sales Team of 7 peoples (Sales and Technique combined) and from that moment leading a marketing team of 4 specialists, where I provide strategic direction while ensuring operational execution.
Key values are ownership and entrepreneurship, encouraging individual growth within the role and professional maturity.

Business Development

My Business Development focuses on a strategic approach across the entire value chain, from client to contractor. I consistently focus on knowledge sharing, building authority, and delivering high-quality service. I work with a broad portfolio, including premium brands, me-too products in niche markets, and OEM products.
The essence of my work lies in the successful introduction and optimization of existing products in new markets, as well as identifying the necessary additions to achieve strong market positioning and growth.

Brand- and marketpositioning

Developing distinctive value propositions through the integration of Circularity, BIM, ESG, Sustainability, and Digitalization within marketing and sales strategies.

Digital transformation

Successful transition from a traditional marketing approach (focused on CI and KPIs) to a more data-driven strategy with emphasis on SEO, conversions, content marketing, and lead management.

Leadmanagement

Within the Sales department, lead management is often seen as the practical execution of marketing activities. From a strategic marketing perspective, however, it is the result of a well-integrated approach that combines online, event, offline, and data management.
The core objective is to reach and inspire the target audience, generating valuable touchpoints. The emphasis is always on quality, with a specific focus on the B2B environment.

Stakeholder- and relation events

In recent years, we have organized a wide range of events — from small annual trade show participations to the biennial BouwBeurs with a significant exhibition stand. Additionally, we host international architect trips, Lunch & Learn sessions, conferences, and factory visits. We also organize employee and client engagement events (such as the client trip to the UEFA European Championship 2024) around the summer and winter seasons.

Industry Leadership

Active board member within the industry association VESP, where I have initiated collaborations with industry peers to address shared challenges and further professionalize the market.
For VESP, I developed the complete communication plan, including a new website, expert- and contentarticles in trade journals, and strategies to enhance visibility and impact within our market segment.

★★★★★

★★★★★

What I particularly value about Benno is his open way of communicating and the space he gives to the ideas of others. Benno is someone who truly listens, makes you feel valued, and encourages you to take steps forward in your career. He often puts himself second, giving others the room and confidence to grow.

Jessica Spaansen - Colleague
Carlisle Construction Materials BV

Working with Benno has always been a challenge — especially as a Sales Director! Benno is a strong strategic marketing professional who challenges not only people but also entire organizations.
When it comes to thinking about product or strategy positioning, no one masters it better than he does.

Hans ter Horst - former Sales Director
Carlisle Construction Materials BV