Heat wave ๐....., no complaints
From weeks of rain to 37+ degrees for days in the mountains โฐ๏ธ โ nature continues to surprise us. What does she want from us?
MOTIVATION
7/24/20251 min read


Heatwave ๐โฆ No Complaints
From weeks of rain to days of 37+ degrees in the mountains โฐ๏ธ โ nature keeps surprising us. What is she trying to tell us?
One thingโs for sure: sheโs not asking us to lock ourselves inside an air-conditioned room. Be a little disruptive. Seek refreshment in nature itself. โ๏ธ
Take the gondola to higher altitudes, hike through a Klamm (gorge), or go canyoning. Enjoy a 10-degree drop in temperature and finish with a dive into a 15-degree mountain pond. In short โ get outside!
I see it the same way in business: opportunities are everywhere, but you have to go out and find them.
In my years in the European B2B manufacturing industry, Iโve learned that โ just like in the mountains โ sometimes you need to take the unexplored path.
Spot new market opportunities, align processes with sustainable positioning, and build brands that are both distinctive and future-proof.
And that Klamm? Itโs been there for years โ pretty future-proof itself!
Whether itโs about positioning a brand as a sustainable market leader, opening new business channels, or creating value in complex B2B environments, my approach remains the same: analysis, vision, and the courage to do things differently.
โ So โ seek the cool air, explore new routes, and look where others donโt โ in nature and in business.
Contact
Also visit my UK profile on LinkedIn or request my CV in Dutch, English, or German.
benno.nijenhuis@outlook.com
+31 6 18724238
ยฉ 2025. Benno Nijenhuis