𝗙𝗼𝗰𝘂𝘀: the 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 of direction

Mijn berichteninhoud

Focus: the discipline of direction
👇 Narrowing your possibilities or sharpening your intent?

In today’s fast-paced environment, it’s easy to be overwhelmed by opportunities. New projects, emerging markets, fresh ideas, all competing for attention.

But 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗳𝗼𝗰𝘂𝘀, even the best opportunities can slip away.

At the same time, setbacks are inevitable.
Plans that don’t materialize, deals that fall through, expectations that shift.

In those moments, focus becomes even more important. 🙏
Don’t let disappointment define your direction, acknowledge it, park it and move forward with clarity.

𝗜𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, the same principle applies.
We often start with a wide funnel. Exploring every channel, every segment, every possibility.

Yet somewhere along that process, 𝘁𝗿𝘂𝗲 𝗳𝗼𝗰𝘂𝘀 emerges.
The key lies in deciding how long your funnel should be and which layers truly add value.

In 𝘁𝗵𝗲𝗼𝗿𝘆, it’s a beautiful model.
In 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲, it can feel more like navigating a DMU. Full of influencers who are positive and persuasive.

That’s encouraging, but don’t mistake approval for alignment.
Ultimately, success depends on reaching the 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗲𝗿, the one who sets the course.

📽️There’s even 𝗮 𝗳𝗶𝗹𝗺 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁: 𝘍𝘰𝘤𝘶𝘴 with Will Smith.

Watch it through a marketing lens 🧐 and you’ll see the same pattern:
when focus fades, distraction takes over and the outcome becomes 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲.

Whether in 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗼𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
📌 Focus isn’t about narrowing possibilities — it’s about sharpening intent.

The closest I’ve ever come to a movie myself is this beautiful 𝗺𝗼𝘃𝗶𝗲 𝗽𝗼𝘀𝘁𝗲𝗿.
A thoughtful gift from my own marketing colleagues back in the day.